Apple Device Management and Security

Privacy & Cookies

The purpose of this notice

In this privacy notice, we explain how we will process your personal information obtained through your use of our website and through other interactions with you, for example, when you visit our social media pages, buy our products and/or services, or when you interact with us.

It is important that you read this privacy notice, together with any other privacy notice we may provide on specific occasions, so that you are fully aware of how and why we are using your data, and what data protection rights you have.

About Dare Technology Limited

Dare Technology Limited is a provider of security and management solutions which are purpose-built for Apple devices. Dare Technology Limited collects data from you when you interact with its social media pages or website, when you sign up to marketing communications, and when you buy its products and/or services.

What does this notice cover:

  • Who we are and how to contact us
  • Data Protection Legislation
  • Personal data we collect
  • How we collect personal data
  • How and why we use personal data
  • Marketing
  • Who we share personal data with
  • International data transfers outside the United Kingdom
  • How long we keep personal data
  • Your rights
  • Information security
  • Complaints
  • Changes to this privacy notice

Who we are and how to contact us

When we say we, us or our in this privacy notice, we mean Dare Technology Limited, a company incorporated and registered in England and Wales with company number 12514284 and whose registered office is at West 3 Asama Court, Newcastle Business Park, Newcastle Upon Tyne, England, NE4 7YD.

For the purposes of the UK Data Protection Legislation, we are the controller of your personal data. This means that we are responsible for deciding how we hold and use personal information about you.

If you have any questions in regard to any part of this notice, please contact us by email at [email protected].

Data Protection Legislation

We are committed to protecting your privacy and safeguarding your personal data. Our use of your personal data is subject to the UK General Data Protection Regulation, the UK Data Protection Act 2018 and other UK privacy laws (together UK Data Protection Legislation).

If you are based in the European Union, then our use of your personal data is also subject to the EU General Data Protection Regulation and other EU privacy laws (together EU Data Protection Legislation).

Personal data we collect

Personal data means information which relates to an identified or an identifiable individual.

Types of personal data we may collectExamples
Identity datatitle; first name; last name; user name
Contact dataaddress; email; telephone number;
Financial and transactional datapayment card details; details of orders made and processed; details of payment received/made; details of invoices received/issued
Contract datadetails of your contracts with us
Usage dataproducts/services purchased and prices paid; how you use and navigate our website; services you signed up to (e.g. our blogs); events you attended or expressed interest in;
Profile datainformation about you that you provide in your profile/account on our website ; your interests and preferences; posts and materials you upload onto our website.
Advertising profile datainterests; preferences; feedback and survey responses; assumptions about your predicted buying behaviour and interests based on the usage data collected by us, non-personal data we may obtain from a lead generation provider such as UpLead,and personal data held about you by our advertisers such as LinkedIn.
Professional datajob title; name of business or organisation; professional credentials; professional contact details.
Communication datadetails of enquiries submitted by you through our website or emailed to us; information obtained through networking.
IT datalogins and usernames to our portals; encrypted passwords;
Technical datayour IP address; your general geographic location based on your IP address; your time zone setting; the type of device you use and its operating system and version; your browser type; the platform you use and other technology on the devices you use to access our website; the pages you view on our website and how you interact with that content; advertising identifiers (such as those on mobile devices, tablets and streaming media devices that include such identifiers).

Special categories of data

We do not routinely collect any special categories of personal data about you (meaning information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, your health, and genetic and biometric data), nor do we collect any data relating to criminal convictions and offences.

Children’s data

We do not provide goods/services to children or collect their personal data. If you believe that we have received information relating to or from persons under the age of 18 please contact us at [email protected]. If we become aware that a person under the age of 18 has provided us with personal information, we will take steps to delete such information.

Anonymised data

We may also collect, use and share anonymised, aggregated data such as statistical or demographic data for any purpose. Anonymised data may be derived from your personal data but is not considered personal information in law as this information does not directly or indirectly reveal your identity. For example, we may aggregate information on how you use our website and/or app to calculate the percentage of users accessing a specific website and/or app feature.

How we collect personal data

We collect most of this information from you direct. However, we may also collect information from other sources.

Type of sourceExamples
Your use of our website and serviceswhen you use our website services; when you buy our products or services; when you submit an enquiry or feedback to us or complete our survey [through any form of digital communication]; when you sign up to our mailing list;
Your use of our social media pageswhen you follow, post on, or interact with our post on our LinkedIn page.
Direct interactions with youwhen you contact us (e.g. by phone or email); when you participate in our user research activities (e.g. provide us with feedback or respond to our questionnaires); when you network with us (e.g. provide us with your business card at trade shows and exhibitions or contact us via our social media); when you register interest in our products or services.
From publicly accessible sourcesyour website; your profiles on social media platforms (e.g. LinkedIn) professional networking groups and databases.
Automated technologies or interactionsas you interact with our website and advertisements, we may automatically collect technical data (as described in section The personal data we collect above). We collect this personal data by using cookies, server logs and other similar technologies. For further details, go to

How and why we use personal data

Under the UK Data Protection Legislation, we can only use your personal data if we have a proper reason for doing so, for example: consent, contact, legitimate interests, or legal obligation.

  1. Consent. We may process your data based on your consent for certain marketing purposes. Where your permission is required, we will ask you for such consent clearly and separately from the body of this Privacy Notice or our Terms and Conditions. You have the right to withdraw consent to marketing at any time. For further information, please see the Marketing section of this Privacy Notice.
  1. Contract. We will use your personal data if we need to do it to perform our obligations under a contract with you, or if it is necessary for a contract which we are about to enter with you. For example, if we need to:
  • register you as a new customer and administer your account (e.g. set up your subscription, manage your orders, administer invoicing and payments);
  • provide our products/services to you;
  • manage our relationship with you (e.g. to respond to your enquiries or to notify you about changes to our products/services);
  • provide after sale care services (e.g. technical support).


  1. Legitimate interests. We may process your personal data when we (or a third party) have a legitimate reason to use it, so long as this is not overridden by your own rights and interests. For example:
  • to manage your account and our relationship with you;
  • to manage payments, fees, charges, and to collect debts which you may owe to us;
  • to interact with you professionally (e.g. if you represent our current or prospective customer, supplier or business partner) to manage our relationship with the organisation you represent;
  • to deal with your enquiry;
  • to provide you with a free service (e.g. a free trial or the use of the functionalities of our website);
  • to ask you to leave a review or complete a survey;
  • to send you our email updates or other electronic marketing communications if you are our existing client;
  • to increase our business or promote our brand through delivering relevant website content, advertisements, and marketing communications to you;
  • to measure or understand the effectiveness of the advertising we provide to you; and
  • to improve our products, services, marketing, and customer relationships.
  1. Legal obligation. We may process your personal data to comply with our legal obligation. For example, to:
  • notify you about changes to our terms or privacy notice;
  • address your complaint; and
  • comply with a request from a competent authority.


Our marketing emails

We may send you emails about our products if you are our existing customer (on the basis of our legitimate interests) or, if you are our prospective customer, when you expressly agree to that (for example, by signing up to our newsletter).

We may also send you emails about third party products (such as Jamf or Okta with whom we are in partnership) when you expressly agree to that (for example, by signing up to our newsletter).

Cookies and similar technologies

We may also use cookies and similar tracking technologies (for example tracking pixels in our marketing emails and website/app advertisements) and analytics services (such as Google Analytics) to collect information about your use of our website, app, services and your interactions with our marketing emails and advertisements.

We will ask for your consent to the use of non-essential cookies, including third party cookies. You can find further information about the cookies used on our website and the purposes they are used for by reading our Cookies Notice at

Data from other providers

We use UpLead to obtain additional non-personal information. UpLead is a software company that allows businesses to build custom contact lists and generate pre-qualified leads using an in-built email verification capability. Please see their privacy policy.

We also use LinkedIn to collect personal information about you. Please see their privacy policy.

Right to withdraw consent or to object to processing

You can always ask us to stop using your personal information for marketing purposes by:

  • emailing us at [email protected];
  • in case of marketing emails, by using the ‘unsubscribe’ link in our marketing emails; or
  • in case of cookies, by using the cookie preferences settings on our website.

From time to time, we may ask you to confirm or update your marketing preferences.

Who we share personal data with

We may share your information with third parties for the purposes set out in this notice.

IT and technology

We share data with providers of IT, digital, and technology products and services, which we use to operate our business:

Third party processorLocationPurpose of processing
Cloud Computing PlatformUKCloud infrastructure service provider used for Email and File Storage that may be used to store, transmit and otherwise process Customer Data.
Cloud Computing PlatformUKCloud infrastructure service provider used as a CRM system that may be used to store, transmit and otherwise process Customer Data.
Cloud Computing PlatformEEACloud infrastructure service provider used to automate invoicing between a CRM and Finance platform
Cloud Computing PlatformEEACloud Finance Processing used to store, transmit and otherwise process Customer Data
Cloud Computing PlatformEEAElectronic Signing Service Provider used for digital signing that may be used to store, transmit and otherwise process Customer Data
Cloud Computing PlatformEEAVideo Conferencing Platform and VOIP system that may be used to store, transmit and otherwise process Customer Data
Cloud Computing PlatformEEACloud Password Management System that may be used to store, transmit and otherwise process Customer Data
Cloud Computing PlatformEEACloud Communication System that may be used to store, transmit and otherwise process Customer Data.
Cloud Computing PlatformEEACloud Documentation and Project Management System that may be used to store, transmit and otherwise process Customer Data.
Third Party CompanyUKAccountancy Consultancy Provider and Finance Organisation that may be used to store, transmit and otherwise process Customer Data
Software PartnerEEADevice Management Software Partner that may be used to store, transmit and otherwise process Customer Data.
Cloud Computing PlatformEEACloud Infrastructure API Platform that may be used to store, transmit and otherwise process Customer Data.
Cloud Computing PlatformEEACloud Infrastructure SMS Delivery Platform that may be used to store, transmit and otherwise process Customer Data.
Software PartnerEEAIdentity Provider Software Partner that may be used to store, transmit and otherwise process Customer Data.

We impose contractual obligations on the above providers to ensure that your personal data is protected.

Other sharing

We may also:

  • share your personal data with members of our staff;
  • disclose your personal data to professional advisers (e.g. lawyers, accountants, auditors or insurers) who provide professional services to us;
  • disclose your personal data to certain third parties if specifically requested or agreed with you (e.g. if you ask us to introduce you to a third party);
  • disclose and exchange certain information with law enforcement agencies and regulatory bodies to comply with our legal obligations; and
  • share some personal data with other parties, such as potential buyers of some or all of our business, potential investors, or group companies if our business undergoes a corporate re-structure.

Such data recipients will be bound by confidentiality obligations.

International data transfers outside of the United Kingdom

Transfers of personal data outside the United Kingdom are subject to special rules under the UK Data Protection Legislation.

If you are based outside the United Kingdom, we may receive and transfer your personal data directly to you to the country where you are based.

We may also transfer your personal data to providers based in the European Economic Area (EEA) or. The UK Government has recognised the EEA as providing an appropriate level of protection to the data protection rights of individuals.

We may also transfer your personal data to the USA, due to our use of providers such as Zapier. (Please see the section ‘Who we share your personal data with’ in this privacy notice for more information about these providers.)

Where we transfer your personal data to the USA, in order to protect your information, we have entered into transfer agreements with the third parties with whom we share your data. Transfers of your personal data to the USA or Australia operate under an International Data Transfer Agreement (IDTA) or under the standard contractual data protection provisions (Standard Contractual Clauses) and/or the UK’s IDTA Addendum (IDTA Addendum). These mechanisms of transfer are recognised as being appropriate safeguards under the UK GDPR.

Please email [email protected], if you would like a copy of the safeguards and/or further information in relation to the specific mechanism of transfer used by us when transferring your personal data outside of the UK.

How long we keep personal data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

For example:

  • we are required to keep accounting records for seven years for tax audit purposes;
  • if you have a contract with us, we will keep your data for up to six years after the end of that contract;
  • if you subscribe to our newsletter, we will hold your data for that purpose until you unsubscribe or otherwise tell us that you no longer wish to receive such communications;
  • if you represent our prospective customer, we will generally keep your data for 24 months from when we obtained your data or our last interaction with you, unless otherwise required by law.

We may also anonymise your personal data (so that it can no longer be associated with you) for analytics, research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your rights

You have a number of rights in relation to your personal data, which allow you to access and control your information in certain circumstances. You can exercise these rights free of charge, unless your request is manifestly unfounded or excessive (in which case we may charge a reasonable administrative fee or refuse to respond to such request).

Your rightExplanation
AccessThis enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
RectificationThe right to require us to correct any inaccuracies in your personal data.
Erasure (to be forgotten)The right to require us to delete your personal data in certain situations.
Restriction of processingThe right to require us to restrict processing of your personal data in certain circumstances (e.g. if you contest the accuracy of the data we hold).
Data portabilityThe right to receive, in certain situations, the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party.
To withdraw consentThe right to withdraw your consent, if we rely on your consent to use your information.
To objectThe right to object at any time to your personal data being processed for direct marketing (including profiling) or, in certain other situations, to our continued processing of your personal data (e.g. processing carried out for the purpose of our legitimate interests).
Not to be subject to automated individual decision-makingThe right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you, or similarly significantly affects you.

If you would like to exercise any of those rights, please send an email to [email protected]. Please let us know what right you want to exercise and the information to which your request relates.

Information security

We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


We hope that we can resolve any query or concern you may raise about our use of your information. You may contact us by using the contact methods set out in the How to contact us section of this privacy notice.

The UK Data Protection Legislation also gives you a right to lodge a complaint with a supervisory authority, in the country where you work, normally live or where any alleged infringement of data protection laws has occurred. The supervisory authority in the United Kingdom is the Information Commissioner, who may be contacted at, telephone on 0303 123 1113, or by post to: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.

Changes to this privacy notice

This privacy notice was last updated on 1st August 2023

We may change this privacy notice from time to time; when we do, we will publish the new version of the privacy notice on our website. If you are our customer, we may also inform you via email or post.